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CONVERT FROM STAGE OR SCREEN
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GAIN MEDIA EXPOSURE
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MAXIMIZE YOUR REVENUE
The Video Crafting Engine that generates buzz for your business —without spending thousands on ads and PR.
In 2024, video is the most CRITICAL tool to reach your people.
Without it, you remain either bland or invisible online while your competition basks in the spotlight.
It's time to step into the spotlight and claim your place as the authority you are in your niche.
But it's not just about showing up on video. If you want to set yourself apart, you need to develop an engaging on-camera presence and video storytelling style that gets people to ENGAGE and TAKE ACTION.
So, how do you...
- Know EXACTLY what to say?
- Know EXACTLY how to say it?
- Generate buzz that CONVERTS your audience into happy paying clients?
You're in the right place.
Look, I get it. Putting yourself out there is tough.
WHAT'S HOLDING YOU BACK FROM BECOMING A VIDEO SAVVY CEO?
- The second the camera rolls, you get ALL the nerves and your heart starts pumping. All you can think is, "I can't be my authentic self on video."
- You don't know what to say or how to talk about what you offer in a compelling way that generates leads and sales. You go off on tangents and think, "wait - where was I going with that?"
- You have imposter syndrome or you're constantly comparing yourself to other more "polished" experts in your field thinking, "that could never be me."
- You pour your heart and soul into your content only to see it fall flat like a tree in the forest the moment you post it. Maybe you're at the point where you don't even bother because, "what's the point of posting anymore?"
OH, HI THERE!
I'm Shirlee. Your Camera Confident coach.
A former television reporter-turned entrepreneur, I know what it takes to capture an audience's attention and tell a great story.
When I launched my first business in an industry where literally NO ONE knew me, I quickly leveraged my engaging on-camera presence and video skills to build my 'know, like and trust' factor.
I built a small but mighty following online, landed a regular gig on TV and started showing up wherever I could.
The leads and sales poured in. Many people said they felt like they already knew me — they had seen me on screen or on stage.
Fellow entrepreneurs kept asking me if I could show them how to do it too. So I decided to share everything I know to help other business owners unlock their on-camera potential to supercharge their success.
LET ME SHOW YOU HOW!
INTRODUCING...
CAMERA CONFIDENT ACADEMY
Over 12 weeks, I'll help you so you can book more TV, podcast and stage opportunities, boost your visibility, and attract your people. You'll get live coaching on our weekly hot seat calls, recorded video lessons, workbooks and tons of valuable resources to help you
HOW DOES THIS SOUND?
If you're willing to do the work, you will...
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Map out what to say and how to say it in a way that drives results in your business.
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Create compelling videos that generate buzz and attract your ideal clients.
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Look and speak on camera and on stage like the industry leader you are.
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Kick that imposter syndrome and self doubt in the booty and feel confident.
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Build a brand and presence that gets you leads and sales.
Doree got booked on live TV...
"It's one of the best programs I've enrolled in. Shirlee is an amazing coach. She has so much experience in this area there's so much to learn from her. In a very positive way, she guides us outside of our comfort zone to be in front of the camera and tell better stories and be more engaging with our audiences."
DOREE, TRAVEL ADVISOR
It's revolutionized Monica's business...
"In my business, I wasn't showing up online. I wasn't showing up live. All I can say is that I wish that I had this course years ago. Shirlee has crammed into this course so much information and she has completely over delivered on her course."
MONICA, PHOTOGRAPHER
LET'S BREAK IT DOWN
Here's What You'll Learn:
What's Your Why?
In the foundational module of the program, we will explore your "why" for becoming an entrepreneur and what you have to offer the world. You'll get clarity on your unique story and do some mindset work to break free of those limiting beliefs holding you back.
Master Your Message
With the right mindset, it's now time to get really clear on your audience and who you are speaking to. We'll dive deep into your business and work on your elevator pitch and key messages so you can develop the fundamentals of video storytelling.
Look & Speak the Part
Learn the secrets to looking and sounding like the celebrity-worthy entrepreneur that you are. We will also dive into the technical aspects of elevating your on-camera presence, which will make all the difference when you're trying to grab and retain attention. From body language to speaking techniques, this module is jam-packed with value.
Set Up Your Set
Before we hit record, we will need to master some critical elements on your set and in your post-production. Learn how to simply and seamlessly handle the production, even if you're a one-person show.
Lights, Camera, ACTION!
This is where all your hard work really pays off. You will produce several different videos showcasing your business, learning valuable dos and don'ts along the way. After all, the best way to become camera confident is PRACTICE, PRACTICE, PRACTICE!
Refine & Grow
Now that you're on your way to creating regular, high-value content, we will explore ways to elevate your presence in your niche and community. From done-for-you templates for pitching and securing speaking gigs to creating a growth plan, we will end on a high note with you reaching for the stars.
MAP OUT YOUR MEDIA EXPOSURE STRATEGY
BANISH IMPOSTER SYNDROME
REFINE YOUR ON-CAMERA PRESENCE
MASTER STORYTELLING TECHNIQUES
It's time to get Camera Ready & show up as the engaging expert you already are.
Are you ready to create magnetic videos, attract dream clients, and boost your leads and sales?
Join Camera Confident Academy!
In just six weeks, Tana saw a big shift in how she shows up and communicates on camera...
"I ruined every family photo we ever had, cause I was so freaked out to have a camera lens pointed in my face. And in just six short weeks, I was able to get over my My fear, learn to be more succinct and on point with my messaging, show up and hit record when I otherwise would have done pretty much anything like reorganize the pantry or clean the crawl space."
TANA, BUSINESS COACH
Kim went from awkward on camera to recording an engaging demo video for a live TV show...
"A big thank you to Shirlee, and all the time and effort that she's put into this course. I know that the Academy is going to be, the next level up. If there's anyone out there who really wants to level up their confidence on camera, it's as basic as that, I highly recommend this course.
KIM, INTERIOR DESIGNER
This is for you if:
- You are an entrepreneur with a story to tell.
- You're ready to use the power of video to attract high-paying clients.
- You're ready to step in front of the camera and do the work it takes to develop an on-camera presence.
It's probably not for you if...
- You don't want to appear on video to grow your business.
- You're looking for a quick fix.
- You're not willing to invest the time and work it takes to become magnetic on camera.
